Week 6 - Syntactical Guidelines

Good Use of the Syntactical Guidelines:

Logo Design - Use of Positive/Negative

We can see the effective use of positive/negative relationship in design of this logo for WWF. The black shapes acts like the active parts of the design. When this shapes interact with the white space around them, it gives us the perception of a panda. Besides that the black shapes on this logo are well balance, this also help us to perceive the panda. All the parts in this logo interact harmoniously.

Bad Use of the Syntactical Guidelines:

Poster Design - Use of Stress

Here we can see the over-use "stress" in the design of this poster. There is a strong diagonal directionality in everything (type and images). A diagonal direction in design is used to create stress, this in order communicate the meaning and message of the poster in a better way. In this poster everything has a diagonal direction making the effectiveness of the stress very low. Placing everything in a diagonal direction doesn't help to give stress to the design,  instead make everything look the same and boring. Besides that, the image on the middle of the poster also get lost and seems to have a diagonal direction also. The stress here is not working effectively.

Week 5 Application Exercise "Fine and Applied Art"

Corallo Armchair by Campana Brother

 This armchair designed by the Campana Brothers can be classified as "fine" and "applied" art. This is basically a sculpture of a bench made from bent steel wire. While its main function as a chair, it also carries with it a message as a piece of art, it is a sculpture design to express the artist ideas. It shows a "beautiful chaos" of wires, craft them using vibrating colors in an energetic way. The craftsmanship is important here, each chair design is unique. It also carry with it the idea of chaos and deconstruction. So we can see in this chair a functionality: it is a chair, the ergonomics on this chair has been designed to be comfortable; and also we can see its side as a fine art piece, it is a contemporary piece of furniture design that can be appreciate for what express.