Logo Design - Use of Positive/Negative
We can see the effective use of positive/negative relationship in design of this logo for WWF. The black shapes acts like the active parts of the design. When this shapes interact with the white space around them, it gives us the perception of a panda. Besides that the black shapes on this logo are well balance, this also help us to perceive the panda. All the parts in this logo interact harmoniously.
Bad Use of the Syntactical Guidelines:
Poster Design - Use of Stress
Here we can see the over-use "stress" in the design of this poster. There is a strong diagonal directionality in everything (type and images). A diagonal direction in design is used to create stress, this in order communicate the meaning and message of the poster in a better way. In this poster everything has a diagonal direction making the effectiveness of the stress very low. Placing everything in a diagonal direction doesn't help to give stress to the design, instead make everything look the same and boring. Besides that, the image on the middle of the poster also get lost and seems to have a diagonal direction also. The stress here is not working effectively.
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